Spring Summer ’18
Photography by Dan Watson from Item blog
Welcome to our Look Book for the season!
This time we wanted to see our product in a different environment and collaborating is always a good idea, especially with other independents.
So we asked the guys at Porter & Cole if they wanted to get involved and we decided to shoot the whole thing up there.
Porter & Cole is a coffee lounge and concept store in the Northern Quarter of our city, named after the owner’s dogs!
We’ve known Billee and Ronnie for years in different roles (Billee also used to work for Gieves & Hawkes) so it’s amazing to see them as proprietors of their own very stylish world now, black dogs included!
We thought our Spring Summer casual wear could work really well in this space and give us a few situations for looks.
And the guys liked the concept of them hanging out/working in their space rather than trying to ‘model’.
We put them in a select edit of our season’s best casual pieces from Boglioli, Private White, Incotex, Zanone, Glanshirt and Fedeli with some Ludwig Reiter sneakers, Derek Rose Ts and Mismo bags.
Our photographer is Mr Dan Watson who we know as a member of the Private White team and who also possesses a fantastic ‘eye’.
He shot the backstage photos in our recent fashion show and we loved them them so don’t be surprised to see us working together again!
Images are linked to the product online for more detail.
So here it is….