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S/S’12 Ivory shirt collection arrives

By Tom

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With our new shirt range, we hope to have reached new heights in quality!

All 10 styles have been rendered in 100% cottons of various fineness from Switzerland, courtesy of Alumo.

We decided to do this based on the quality of our Alumo flannel shirts from last season.

Alumo is a world leading cotton maker and supplies shirting fabrics for Hermes, Brioni and Zegna amongst many others.

We are in the rarified company of world renowned luxury brands and when you feel the fabrics, you understand the difference  between these and other, more commonly found cottons.

There is a fineness to the handle which has to be felt to be appreciated but hopefully this image alludes to it as much as it is possible to on a photo.


The aim with the shirt styles for the season was to reflect the vintage inspiration of ‘A Room With A View’ in what we feel are the perfect modern interpretations of, for example, the classic blue and white button down oxford styles and the penny collar dress shirts.

They are perfect because the fabrics are luxurious but also very durable, especially the oxford cottons and also because of the styling details.

We have our standard slim fitting and stitching and subtle unique details such as contrast cuff gauntlets (seen below) and yoke loops (seen on the back shot at the top of this post).

This Ivory collection is now available to buy in our webstore as are our classic styles…..


As before each range is strictly limited to 10 pieces and won’t be repeated.

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